One flat fee. No project that quietly never ends.

One flat monthly fee per package, pricing on request. Three-month minimum, month to month after that. No setup fee: month one is the audit, billed at the normal monthly rate. Ad spend and bought website placements are never part of the fee. See the advertising module below.

What happens in month one?

The audit and the baseline, always. We freeze where you stand across the assistants and across search before we touch anything, because without that no later result can be attributed and everyone falls back on opinion. The first fixes go live in that same month, so the first movement is often visible before it ends.

Is there a setup fee?

No, not on the packages and not on the module. Month one is the audit and the baseline, billed at the normal monthly rate. A lot of this market charges a separate onboarding fee for exactly that work; we would rather it earn its place inside the monthly fee like everything else.

Is there a minimum term?

Three months. The first results often show up within a month, because assistants that search the web live (ChatGPT search, Perplexity, AI Overviews) pick up technical fixes and new content quickly, but larger, lasting shifts build over the months after. After that it runs month to month and you can stop at the end of any month. Most of this market asks for six to twelve, and we think a lock-in is a poor substitute for being worth keeping.

What actually separates the three packages?

Volume of work, not breadth of monitoring. All three track the same set of engines (ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and AI Overviews) and do the same kind of work, because capping what we look at or promise would only hide things from you. What decides your package is markets and prompts: Scale and Max scale up the markets tracked (2 and 3 versus 1), the tracked prompts (100 and 200 versus 50), and the priority prompts we actively optimise (15 and 25 versus 10). Scale and Max also both move guidance from one working session a month to bi-weekly with a quarterly strategy review, and add brand sentiment tracking. Max is Scale at higher volume; nothing else changes between them.

What is the difference between tracked prompts and priority prompts?

Tracked prompts are what the dashboard measures. That is cheap to expand, so all three packages include a generous allowance (50 on Core, 100 on Scale, 200 on Max), with extra tracked prompts available in blocks of 25. Priority prompts are the ones we actually work on: writing or rewriting content for, fixing technically, building off-site authority for. That takes real hours, the same way a content cluster takes a content team real hours, which is why it is capped separately: 10 on Core, 20 on Scale, 40 on Max, regardless of how many prompts are being tracked.

Can I buy the advertising on its own?

No. The module is judged against the baseline a package freezes, and without that baseline paid results cannot be told apart from organic ones. It can be added to any package, and dropped again at the end of any month after the third.

Is advertising spend included?

No. The module fee covers setting up, buying and measuring the placement. What you spend on the placement itself is billed by the platform to you directly, and we never take a percentage of it, which is exactly the incentive you do not want your agency to have.

Who owns the work?

You do. Your repositories, your properties, your data. Scripts and documentation are handed over as we go, so nothing here depends on us staying.

Do the packages cover more than one brand?

No. Every package covers one brand, one baseline, one set of reports. Running more than one brand means a package per brand; ask and we will quote it.